Video Production Process

It all begins with research. We learn everything we can about your business or organization to discover what it is that makes you unique in your industry or field and identify the goals that video content can help you achieve.

Don’t worry we’ve done this a lot! We make the video production process painless and easy.

Our pre-production process should make the day easy and fun for you. The whole point of this video production day(s) is to gather the raw material that will be crafted into your finished project. First, the primary interviews are shot, and next we gather footage of processes and assets, all according to the script we wrote in pre-production.

This is where we take all the assets we’ve gathered in the earlier stages of video production and craft them into a story.

We’ve already determined the story flow in the pre-production process but we’ve also left ourselves some room to make adjustments since sometimes we discover something special in the video production. So we don’t want to limit ourselves by being too rigid in our original plan.

Who is your ideal audience? How do we reach them? What kind of video content will reach them? These are all questions we answer in this step of the process.

Nervous about appearing on camera? Not a problem. Most people are. We take a very conversational approach to coaching you through your on-camera appearance to make you feel as comfortable as possible and make you look your best throughout the video production. This will result in you looking comfortable and confident on camera. We’ve done this hundreds of times so you know that you are in the hands of experts.

We help you decide where your videos will be most effective. As well as determine which platforms we use to reach your audience.